How to de-risk your outsourcing project

The efficiency of a business can be affected by the software it chooses to implement, and since there is a wide array of options available catering to all needs of companies, choosing the right fit can be difficult.

When designing for multiple platforms, the most significant challenge is balancing the consistency of functionality and branding with the conventions of individual platforms. iOS, Android, Web, and others all contain their own unique guidelines, users, and devices. Without the right balance, your app may end up hard to use or feel out of place. Additionally, the need to work concurrently often arises, even though ideally it's considered best to work on more than one platform sequentially. Below are a few pointers that have helped us through some of the challenges while we were juggling different platforms.

Yahoo is catching up with the tech giants, Facebook, Twitter, and Google in the app install ads space. One of AppsFlyer's integrated partners, Yahoo Gemini offers native and search advertising in a single advertising platform. Yahoo Gemini is the only marketplace that provides search and native advertising in one advertising platform. Gemini empowers you with premium brand-safe content, insightful data, and advanced technologies. As a result, Gemini delivers engaging native and search advertising campaigns which really push user acquisition results. No wonder we were so excited to work with them on their native version.